The industry trends are changing, with consumers becoming health savvy.
Consumer preferences have changed from carbonated beverages to
low-calorie healthy drinks, for two reasons- weight control, and
adopting a healthy lifestyle. However, neither Coca-Cola, with its Diet
Coke, or PepsiCo, with its Diet Pepsi, have been able to discover an
alternative to natural cane sugar.
Carbonated drinks have been losing ground, with their sales going up to only 2.2%
year-over-year in 2012. Companies making such beverages have been
losing their market position, with consumers moving from carbonated
drinks to beverages like sports drinks and ready-to-drink tea. With that
stated, there is a boom in the bottled water category. Consumers are
now opting for flavored water over harmful carbonated beverages. The
energy drinks industry is growing four times more, as compared to the
carbonated drinks industry. Read More:
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