Monday, October 28, 2013

Marissa Mayer Plays Her Cards Right

Google Inc.'s triumph is remarkable. The expression, 'Just Google It,' could be considered as a part of the English dictionary. However, its biggest competitor, Yahoo! Inc, beat the company by driving unique traffic to its search engines in US.
Yahoo had outdone Google back in May 2011, and history repeated itself in July 2013. Yahoo received 196.5m unique visitors in the US, while Google had 192.3m. Yahoo's stock price rose up to 3.1% when the news broke into the market. This event raised three questions- is Yahoo going to make a comeback? Will it take over the lion's share as the most efficient search engine? Also, is Marissa Mayer, who was a part of Google Search, Google Email, Google Images etc a major success, the key player behind this? Read More:

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